Secen

Rebranding For a well known local food manufacturer

The Brief

Operating under SC Group, whose branding was previously crafted by our studio, Secen produces a diverse range of artisanal food items, including ice cream and baked goods. When approached for this partnership, the brand lacked a cohesive packaging design system and a structured visual identity to properly articulate its product offerings.
Our approach established a comprehensive visual and strategic identity from the ground up for Secen. The core objective was to forge a seamless alignment with the overarching SC Group corporate architecture while introducing a refined design system that highlights Secen's heritage of artisanal quality and authentic production standards.

SECEN forest fruit packaging surrounded by fresh berries and blueberries mockup designed by Harmonia

Brand Synergy: Maintained a cohesive design language that honors the parent corporate identity of SC Group while establishing independent market recognition.
Packaging Architecture: Developed a flexible yet unified packaging system across diverse product lines—ranging from frozen goods to bakery items—ensuring strong shelf presence and clear categorization.

Craftsmanship and Detail: Integrated thoughtful typographic choices and tactile packaging cues to communicate the natural, handcrafted essence of Secen's culinary offerings.