Külçe

Branding and Re-designing Local Products

The Brief

Bridging regional resources and agricultural heritage with a contemporary design language transforms local identity into a lasting brand narrative. For the branding of Eldivan cherry and its by-products alongside the design of Çankırı salt souvenirs, the challenge was to weave local identity, natural resources, and functional craftsmanship into a unified visual language that connects regional authenticity with contemporary markets.

Eldivan Women's Cooperative natural salt sculpted fossil magnet series souvenir product design

we believe design should resonate with the cultural landscape of its origin. We approached this project by focusing on local narrative and structural integrity, establishing a branding roadmap for the Eldivan cherry while creating a diverse ecosystem of salt-based and cherry-kernel products.

To bring this vision to life, the scope of work encompassed:Product & Souvenir Design: Providing comprehensive design consultancy for a curated range of items, including 4 distinct salt magnets, 4 salt mascot-keychains, packaging for salt soap, packaging and boxes for salt roll-ons, and specialized therapeutic packaging for cherry-stone pillows targeting infant colic as well as neck and lower back hernias. Branding Roadmap: Formulating a strategic branding roadmap specifically tailored for the Eldivan cherry to strengthen its market positioning.