How We Transform a Brand With Unusual Look

Back view of a pink multi-pack beverage carton sleeve and can packaging design featuring typography and branding for Braintoniq.

Front cover of a custom brain-shaped dealer brochure featuring the slogan "ODAKLAN AÇ KAFANI!" in pink typography on a wooden surface for Braintoniq.

Open inner pages of a custom brain-shaped dealer brochure and promotional print material displayed on a wooden surface for Braintoniq.

Model drinking from a Braintoniq beverage can while wearing a matching pink brain-patterned t-shirt against a stage lighting background.

Braintoniq

Local Rebranding For Product Launch

The Brief

Braintoniq delivers a functional botanical beverage. We designed it carefully to enhance mental clarity, focus, and cognitive performance. We crafted the formula with healthy ingredients and naturally sweetened it with organic agave syrup. Therefore, it stands apart as a clean, mind-boosting tonic rather than a conventional energy drink. Because of this unique positioning, Braintoniq commissioned Harmonia to design and execute comprehensive branding for its Turkish market launch. Consequently, our team managed everything from custom packaging design to B2B dealer informational brochures, promotional posters, and full vehicle wraps.

Vibrant pink promotional banner featuring brain graphics, logos, and typography for Braintoniq.

The primary challenge involved strategic market positioning. Since the market is saturated with heavily caffeinated products, we needed to distinctly separate Braintoniq from the traditional energy drink category. Furthermore, our goal was to build a launch campaign that successfully educated both consumers and distributors about its unique health-conscious benefits. Simultaneously, we aimed to create a highly disruptive and memorable visual impact.

To ensure Braintoniq made a bold entrance, we developed a striking visual identity. Specifically, this identity centers entirely around the organ it fuels: the human brain.

Color Strategy: Inspired by the natural tones of the human brain, we selected a vibrant magenta as our hero color. As a result, the brand immediately grabs attention on shelves and in the streets.

Signature Graphics: We stylized the intricate folds of the brain to transform them into modern, dynamic graphic patterns. Consequently, this flowing texture became the foundational visual element of the brand.

Cohesive Launch Ecosystem: We applied this bold visual language seamlessly across all touchpoints. From sleek packaging and informative dealer materials to dynamic vehicle wraps, everything creates a unified and unmistakable brand presence. Therefore, Braintoniq clearly stands out in a crowded market.